Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Global brand strategist and cultural connector with over 25 years of experience shaping fashion, luxury, and lifestyle brands through human truth, creative courage, and business clarity.

Global brand strategist and cultural connector with over 25 years of experience shaping fashion, luxury, and lifestyle brands through human truth, creative courage, and business clarity.

Selected work

Hello there
I’m Charla N. Caponi

I help brands and leaders imagine what they can become and build the systems to get them there, aligning brand strategy, integrated marketing and communications, and go-to-market execution to drive cultural relevance and commercial performance.

Services

Business Development 
Brand Strategy & Global Campaigns
Integrated Marketing & Communications Strategy
Go-To-Market / Concept to Consumer & Omnichannel 
Brand Creative, & Content Production
Cross-Functional Team Building
Budgeting & Forecasting
Retail & Trade Promotions
Culture Transformation
KPIs and Business Performance
Client Relations
Media & PR Strategies
Influencer & Celebrity Strategy
Training & People Development

Clients

Diesel
55DSL
Canada Goose
Geox
GANT
Rainbow S.p.A. 
Parajumpers 
Lotto 
CMP
CIMBA University
IED UNIVERSITY
Parise Bags 
Castelli