Canada Goose - FOOTWEAR

A Force of Nature," the launch campaign for the brand’s new luxury boot line, featuring Indigenous artist and activist Sarain Fox; Indigenous leader and former NHLer Jordin Tootoo; and Romeo Beckham (son of David Beckham). The launch campaign continues Canada Goose’s “Live in the Open” brand platform, which debuted in 2019. According to Canada Goose, Live in the Open is about people expressing themselves without judgement, and the new campaign celebrates each of Fox, Tootoo and Beckham as a “force of nature” striving to reach their own “metaphorical summi Credits: Canada Goose, with Virtue for creative and media, and Pulse Films for production (directed by Young Replicant)

Client

Canada Goose

Results

Campaign

Year

2021

Role

VIce President, Brand, Content & Creative