GEOX SS/16 NEBULA ADVERTISING CAMPAIGN: #STARTBREATHING

“To live life to its fullest, you need to #startbreathing” is the inspiring concept that only a master like Rankin could illustrate through photography and film that celebrates the iconic Nebula shoe, an evolution of the traditional concept of breathability intrinsic to GEOX DNA. Its construction is grounded on innovative technology to ensure exceptional breathability for the entire foot, in every direction, thus delivering an active fashion shoe that boasts an advanced breathing membrane sole. Characterized by unique flexibility and cushioning properties, it is the ultimate everyday shoe. For this reason, GEOX is now launching a new campaign that invites people to #startbreathing while reconsidering a new way of approaching life. With the ideas of movement, vibrancy and energy at its core, the campaign naturally shines a spotlight on Nebula. To compliment this launch, the brand has enlisted the talent of world-renowned photographer Rankin to shoot the campaign. Famous for capturing some of the greatest cultural icons of our time, from Queen Elizabeth II to Madonna, as well as editorial and advertising campaigns for the likes of Vogue and Nike, he brings his signature cutting edge perspective to GEOX’s #startbreathing concept. Credits: Photographer: RANKIN Art Direction: Logan Wilmont, Nick Scott Agency: Doner UK Dancers: Maria Crittel and Cameron McMillian’s